How Much Does A Public Relations Specialist Make?

The role of public relations specialists centers on shaping public perception of the organization or company they work for. Through press releases, interviews with members of the media and advertising, these professionals work to put the best image of their company forward. This is vital to the continued existence and profitability of any company since negative publicity can adversely impact sales and erode customer confidence.

Public relations specialists are paid very well for their efforts and demand for the profession is expected to increase in the next few years. This will be spurred by the need for companies to promote a positive image both online and offline.

Average Public Relations Specialist Annual Salary

$66,540

The average annual salary for public relations specialists is $66,540 a year. Salaries start at $32,090 a year and go up to $110,560 a year.

Average Public Relations Specialist Hourly Wage

$31.99

The average hourly wage for a public relations specialist is $31.99. Hourly wages were between $15.43 and $53.15 an hour.

Stats were based out of 226,940 employed public relations specialists in the United States.

Does Your Pay Depend On Your Experience?

Executive Public Relations Specialist

$110,560/year $53.15/hour

(Top 10% of Public Relations Specialists)


Senior Public Relations Specialist

$79,650/year $38.29/hour

(Top 25% of Public Relations Specialists)


Mid Level Public Relations Specialist

$58,020/year $27.89/hour

(Median)


Junior Public Relations Specialist

$42,450/year $20.41/hour

(Bottom 25% of Public Relations Specialists)


Entry Level Public Relations Specialist

$32,090/year $15.43/hour

(Bottom 10% of Public Relations Specialists)


Public Relations Specialist Average Salary Comparison

Broadcast News Analysts
$78k / year
$37 / hour
Technical Writers
$73k / year
$35 / hour
Writers and Authors
$71k / year
$34 / hour
Editors
$66k / year
$31 / hour
Public Relations Specialists
$66k / year
$31 / hour
Interpreters and Translators
$51k / year
$24 / hour
Media and Communication Workers, All Other
$50k / year
$24 / hour
Reporters and Correspondents
$49k / year
$23 / hour
Radio and Television Announcers
$48k / year
$23 / hour
Public Address System and Other Announcers
$42k / year
$20 / hour

Top 10 Highest Paying States For Public Relations Specialists

Top 10 Highest Paying Cities For Public Relations Specialists

Public Relations Specialist Salary By State

Rank State Hourly Rate Annual Salary
#1 District of Columbia $46.03 $95,750
#2 California $37.44 $77,870
#3 Virginia $36.59 $76,110
#4 Rhode Island $36.14 $75,170
#5 Washington $34.33 $71,410
#6 Connecticut $34.06 $70,830
#7 Idaho $33.25 $69,160
#8 New York $33.11 $68,860
#9 Maryland $32.96 $68,560
#10 Massachusetts $32.94 $68,520
#11 New Jersey $32.59 $67,800
#12 Alaska $31.23 $64,960
#13 North Carolina $30.83 $64,120
#14 Texas $30.44 $63,320
#15 Illinois $30.20 $62,810
#16 Arizona $30.10 $62,620
#17 Oregon $29.89 $62,170
#18 Utah $29.88 $62,150
#19 Hawaii $29.73 $61,850
#20 Delaware $29.43 $61,220
#21 Michigan $29.39 $61,140
#22 New Hampshire $29.20 $60,730
#23 New Mexico $29.08 $60,480
#24 Florida $28.90 $60,120
#25 Colorado $28.56 $59,390
#26 Pennsylvania $28.53 $59,350
#27 Minnesota $28.49 $59,250
#28 West Virginia $28.23 $58,720
#29 Wisconsin $28.22 $58,700
#30 Missouri $27.95 $58,130
#31 Georgia $27.62 $57,450
#32 Vermont $27.53 $57,260
#33 Ohio $27.19 $56,560
#34 Iowa $26.95 $56,060
#35 Wyoming $26.87 $55,900
#36 Indiana $26.67 $55,460
#37 Tennessee $26.60 $55,330
#38 North Dakota $26.50 $55,110
#39 Kansas $26.06 $54,200
#40 Maine $25.96 $54,000
#41 Nevada $25.87 $53,820
#42 Kentucky $25.58 $53,200
#43 Nebraska $25.22 $52,450
#44 Montana $24.69 $51,360
#45 Mississippi $24.59 $51,150
#46 Alabama $24.48 $50,920
#47 Guam $24.43 $50,810
#48 Arkansas $24.28 $50,510
#49 Louisiana $24.06 $50,050
#50 South Carolina $24.03 $49,980
#51 Oklahoma $23.86 $49,620
#52 South Dakota $23.18 $48,220
#53 Virgin Islands $19.33 $40,200
#54 Puerto Rico $14.69 $30,550

Data provided by the Bureau of Labor Statistics (BLS).

Career Spotlight: Public Relations Specialist

How To Become A Public Relations Specialist

How To Become A Public Relations Specialist

Members of the general public largely derive their perception of a company or organization from the media. What they sometimes don’t see is that the information they get is often designed so as to be favorable for the organization. If you find the idea of shaping the public image of a company appealing, a career […]

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