What Does A Fashion Merchandiser Do?
Fashion merchandisers are engaged in the operational and business aspects of the fashion industry. They still need to be knowledgeable about the latest fashion trends because this is necessary in their work but they won’t be focusing on the aesthetic and creative aspect of the business. Rather, their work will be very analytical and will involve a lot of strategizing and number-crunching.
One of the tasks that a fashion merchandiser does is to study market trends in order to predict where it is going to be headed. You will be looking at the company’s past performance and current trend reports to determine the styles that the store should stock. Fashion merchandisers also take into consideration the clientele that they serve in deciding the stocks that they will put into their stores. For example, if the boutique is a high-end luxury clothing store, the merchandiser will naturally choose from luxury fashion brands and designers.
In larger establishments, fashion buyers will take care of purchasing different garments from clothing manufacturers. This can be a job that fashion merchandisers may also undertake. In this role, they will be negotiating with manufacturers so they can get the best price for the garments they will buy as they are given a budget on how much the purchases should be. When fashion merchandisers are involved in buying the product, they will also determine the pricing for each item. This is a very calculated process that factors in not only the original purchase price of the garment but its quality as well. In addition, the fashion merchandiser has to make sure that the store will profit from the sale but at the same time see to it that the item is still affordable to its target customers.
Fashion merchandisers may also serve as adviser to fashion designers and fashion directors of the company because of their extensive knowledge of market trends. They will inform them of the types of fabric that will be in vogue the next season and the colors, cuts and styles that clients have a high likelihood of patronizing. This will greatly help the designers in coming up with a clothing line that will become the next fashion trend.
When fashion managers work with large clothing manufacturers or designers, they are responsible for coordinating the delivery of the orders with store managers. They also help determine the discounts that should be given for the previous season’s designs that have not yet been sold.
Although fashion merchandisers are involved mainly with the business operations of running an enterprise, their creative talents may also be called upon at times when they work together with store managers and window display employees to set up the window in a way that would entice customers to go inside. They see to it that the theme and garments displayed all promote the store’s image.
Fashion merchandisers who work for textile makers have another set of responsibilities. In this work setting, they are responsible for the smooth and efficient flow of the manufacturing process. They determine the volume of each particular textile that should be produced to meet clients’ orders. They also see to it that the production line follows the quality control procedures established by the company so that only the best textiles are produced. They may also be responsible for managing the employees of the firm.
On the other hand, fashion merchandisers who are employed with designers and clothing manufacturers often go with fashion designers to fabric manufacturers to choose sample swatches for their designs. When the designers have decided on the fabric and the volume they need, fashion merchandisers negotiate for the best price and the delivery of the order. If designers can’t find all the fabrics they need in one textile manufacturer, they will go to other fabric makers both in the country and abroad and the merchandisers will repeat the negotiating process with all fabric makers.
It is part of the job of fashion merchandisers to be knowledgeable about the latest fashion trends. They read industry reports and get updated on the latest trends through online sources, social media and offline publications. They also spend a good deal of time looking at the company’s past financial performance and determine the areas where they can still improve on so they can grow the business.