If you believe you can thrive in a high-pressure environment where you will be responsible for the company’s marketing efforts to promote its products and brand then a career as a marketing director is something you might want to pursue. In this profession, you will be formulating your company’s marketing strategies together with the rest of the marketing team. You will identify possible avenues to sell the firm’s goods or services and come up with ways to increase profits.
As a marketing director, you will need to be highly analytical, especially when it comes to reading industry trends to determine the best move to take to enhance the company’s image and improve its bottom line. You need to be very creative in order to come up with innovative ideas and possess excellent communication skills as you will be talking with a lot of different people, to convince and persuade them.
There are many reasons to become a marketing director. One of these is that it allows you to channel your creative juices towards something profitable. There is a sense of fulfillment that can be obtained from thinking of a marketing plan from scratch and implementing it successfully. Moreover, a career as a marketing director is one to strive for as it is an executive level position that pays very well.
Marketing Director Work Environment
According to the US Bureau of Labor Statistics, the services of marketing managers are needed by companies operating in different industries. These include professional, scientific and technical services companies, manufacturing firms and finance and insurance firms. Obviously, they are also hired to manage companies and enterprises. Work is usually fulltime and can be quite stressful especially when deadlines need to be met or the firm is experiencing dips in revenue. They also work together with the company’s top level executives.
Marketing Director Salary
The May 2013 Occupational Employment and Wages report of the US Bureau of Labor Statistics revealed that the mean annual wage of marketing managers is $133,700. This is higher than the $123,150 mean annual wage of sales managers and the $112,870 received by advertising and promotions managers.
Marketing Director Career Outlook
The employment rate of marketing managers is expected to grow 13 percent in the ten-year period covering 2012 to 2022. This rate is about as fast as the average for all job types, according to the US Bureau of Labor Statistics. Marketing managers are integral to a company’s revenue-making capacity and as such, they hold fairly stable jobs compared to other kinds of managers who could be let go when a company would cut costs. There will still be demand for marketing directors as companies try to sell their products to different clients and places. Competition is expected to be strong for jobs but those who have experience in the digital space will have an edge.
Marketing Director Degree
A bachelor’s degree is needed for entry-level marketing management jobs. This can be in marketing, management, finance and economics. Since a career as a marketing director is an executive position, chances of promotion to this post are high for those who have advanced degrees like an MBA.