How To Become A Public Relations Specialist

Members of the general public largely derive their perception of a company or organization from the media. What they sometimes don’t see is that the information they get is often designed so as to be favorable for the organization. If you find the idea of shaping the public image of a company appealing, a career as a public relations specialist could be something you like to do.

In this profession, you have the opportunity to form and keep the identity of the corporation you represent. Part of your work is writing press releases for the media and reviewing the firm’s advertising and promotional advertisements to see if they are in consonance with the public relations initiatives of the company.

You will also be responding to questions about the firm from reporters and coordinating interviews between the media and company representatives. In addition to excellent communication skills, you need to posses outstanding interpersonal skills in this job since you will be regularly interacting with members of the media and the public. You need to have the uncanny ability to solve problems and be highly organized in this profession as well.

Why Become A Public Relations Specialist

If you are a people person and genuinely love to interact with people, a career as a public relations specialist will prove to be gratifying. Opportunities for employment are rife, particularly in the field of social media which is increasingly being used by companies to connect with consumers. This will also prove to be a fulfilling if you are the type who thrives in solving problems in a stressful and fast-paced environment.

The role of public relations specialists centers on shaping public perception of the organization or company they work for. Through press releases, interviews with members of the media and advertising, these professionals work to put the best image of their company forward. This is vital to the continued existence and profitability of any company since negative publicity can adversely impact sales and erode customer confidence.

Public Relations Specialist Work Environment

Public relations specialists typically work in an office setting. They may also be asked to give speeches and attend meetings and other activities. If these events are held in another place, they may be required to travel.

Public relations specialists mostly work for religious, civic, grantmaking and similar organizations, in advertising and public relations companies, in educational, government as well as in healthcare industries. Extended hours are common in this profession.

Public Relations Specialist Salary

Public relations specialists are paid very well for their efforts and demand for the profession is expected to increase in the next few years. This will be spurred by the need for companies to promote a positive image both online and offline.

Average Public Relations Specialist Annual Salary


The average annual salary for public relations specialists is $127,690 a year. Salaries start at $61,130 a year and go up to $208,000 a year.

Average Public Relations Specialist Hourly Wage


The average hourly wage for a public relations specialist is $61.39. Hourly wages are between $29.39 and $100 an hour.

Stats were based out of 67,300 employed public relations specialists in the United States.

Highest Paying States For Public Relations Specialists

Top Paying Cities For Public Relations Specialists

Data provided by the Bureau of Labor Statistics (BLS).

Public Relations Specialist Career Outlook

Public relations specialists can expect demand for them to grow 12 percent for the ten-year period covering 2012 to 2022. From the 229,100 public relations specialists employed in 2012, their employment is projected to reach 256,500 in 2022.

Their services will be needed by companies looking to maintain their image and reputation in the ever expanding world of digital media. Competition is set to be fierce as there are only a limited number of public relations positions that will be offered every year.

Public Relations Specialist Degree

A bachelor’s degree is required for one to become a public relations specialist. These programs can be in public relations, communications, business, journalism or English. Interning at a public relations company or the public relations department of a company will help the aspiring public relations specialist get an entry-level position after graduation.

Writing for the school paper or leadership positions in school organizations can also enhance one’s credentials.

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